Mission Statement

Here at Soul Fire Brewery we aim to deliver a variety of consistent quality beers for the enjoyment of beer lovers and newbies alike. To have a price point for everyone to enjoy a hoppy beer to more expensive limited barrel aged releases. We combine our skills, experience, brewing knowledge and the latest brewing techniques with our passion for beers to create beers with different roots and character.

Our beers are unfiltered and unpasteurised, as natural as possible. Made from quality ingredients: hops, malt and yeast. Some styles may be blended with various spices, fruits, herbs and wood. Particular preferences to brewers at Wild Roots Brewery are hoppy NEIPAs and big flavourful stouts.

Vision

We are not looking to become a massive brewery producing ridiculous amount of beer. We will be happy to achieve a well-run and profitable 10 barrel brewery. With any success, we aim to support local community through any charities and initiatives especially and charities helping the environment and sustainability.

Values

              Quality: Range of quality beers produced to a consistently high standard.

              Beers for all: To have approachable beers for everyone from lagers, pale ales, NEIPA to more complicated imperial stouts and fruited sours.

              Passion:

              Educate: Educating customers and suppliers on beer. From the effect different types of hops, malt and yeast have on beers to various styles of beer from modern to classic. Everyone has different tastes and preferences. We hope to match beer styles to your preferences.

Community

Taproom to be a gathering place for family and friends. Place of learning in a welcoming atmosphere with knowledgeable staff. To support and give back to the community. Give roots to developing the local community helping the marginalized and supporting charities looking to reduce environmental impacts.

Contribute to the craft beer industry through sharing and collaboration

Equality

Wild Roots Brewery strictly prohibits and does not tolerate discrimination based on race, colour, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status and sexual orientation.

We welcome all, and acknowledge that racial, gender, and other injustices are thickly imbedded throughout our society today.

Staff Equity

We aim to keep any employees happy. Developing their skills and knowledge, and providing a safe working environment. To keep our staff happy we will aim to distribute a percentage of profits to our staff yearly. Rewarding them for their hard work and hopefully gain their dedication for years to come. We return equity each year to our staff depending on how well the business is doing.